Ted Rich

Ted has been in the investment and financial industry since 1994.  He began his career as a Financial Advisor specializing in risk management and estate planning and later worked with several independent and national firms, serving primarily individual investors. In 1998, Ted joined the Orlando office of Robert W. Baird and Company and was recruited to the firm’s Milwaukee headquarters to join its Corporate and Executive Services team, where he focused on the unique needs of corporations, executives, and high-net-worth investors.

In 2002, Ted left the corporate world and founded Global Capital Advisors, an independent investment advisory firm. He merged that firm with Sarasota Asset Management in 2008 to form Vinoy Capital.  Vinoy was restructured into two firms in 2013, and Ted has continued the advisory business as RiverTree Advisors ever since.  RiverTree is based in Winter Park, Florida.

RiverTree’s clients value the perspective, discipline, and steady guidance Ted brings to each relationship. He takes time to understand what matters most to the people he serves and is able to communicate complex financial information clearly.  Ted  approaches planning with careful attention to risk and long-term goals, and his guidance helps clients have the confidence they need to make informed decisions about their future. 

Ted earned a Bachelor of Arts in Economics from the University of Florida, where he served as captain of the Gator Baseball team and helped lead the team to the College World Series. After living in Colorado for a number of years, Ted and his wife returned to live in Florida in 2025, and they are now settled in Winter Park. They are the proud parents of four grown sons.  Outside the office, Ted enjoys sports, fitness, traveling, and spending time with his family. He also has a long history of volunteering with local organizations.